Feature Article by Brian K. Shell
Editor’s Note: LTU electrical engineering alumnus Brian Shell is an engineer, author, artist, and musician. His personal websites include www.PassionHero.com and www.VIPGQ.com. His author page at Amazon.com is https://www.amazon.com/author/brianshell.
One: After graduating from Lawrence Tech in 1990 and getting an MSEE at The University of Michigan, I was hired by Hughes Aircraft in Los Angeles analyzing and designing satellite antennas… which is where I came to believe that an hourly wage doesn’t compare to getting some kind of percentage of the products you produce. Create something that goes viral and get a cut. It’s why I turned into an author and a musician.
Two: There’s one immortal rule I’ve often had to re-learn the hard way. It is that “the middle man always gets his cut.” Plan on it. It’s just the way the world works, and the more you prepare for it, the happier people will be around you. As my Lawrence Tech economics professor told me: “Bulls can win. Bears can win. But pigs always lose.”
Three: It’s only the conductor at the helm who can keep a train from coming down the tracks. If you stop believing something can be done or stop trying to do it, all momentum stops. You miss 100% of the shots you don’t take. As one writer told me, dare to suck.
Four: A Los Angeles Hollywood agent said the following: “If you have a Plan B… do that instead.” It’s the essence of having one foot in and one foot out. Luke warm efforts produce tepid results. If you try to row too many oars at once, you row yourself in a circle. Sometimes, reaching a destination requires sticking with one thing and making some sort of daily progress to see it manifest. Tavis Smiley says, “Fail Upwards.”
Five: The only truly happy people I know are those who are creative on a daily basis.
Six: Never let your life become a cul-de-sac. Never ask “what if?” No regrets – ever!
Seven: Always go for win-win relationships in everything you do. Karma does exist.
Eight: Until you succeed, everyone will think you’re crazy. Afterwards, they’ll say, “Oh, I knew you’d make it all along,” and they’ll usually want something from you too.
Nine: Once an engineer… always an engineer. One of the best things engineering teaches is to dot every I and cross every T. It’s a determined stick-to-it-ive-ness that often leads to the best achievements because you were too stubborn or stupid to know that you should have given up. Once you learn “the Trick” to it, it then becomes easy.
Ten: Hope, confidence, belief, and insanity can’t be measured with any scientific instrument, but people intuitively know when they exist in abundance… so smile!











